Thursday, 2 October 2014

Eton of Sweden: The art of producing shirt fabrics.

Trends and ideas have come and gone, over the years but we at Gatsby Menswear have unswervingly stuck to our conviction that quality never goes out of style. To us, quality embraces more than just brands.

In this blog we would like to give you a small taste of some of the reasons we chose to work with certain tailors, cobblers, or in this case, shirt makers.

Eton of Sweden: the only none British manufacturer we work with but why?

Skilled hands carefully sew the shirts, either at Eton’s shirt studio in GĂ„nghester, Sweden or in Italy, Estonia and Romania. Throughout the whole process the shirts are subjected to a thorough quality control procedure.

Eton has therefore full control of the production chain.
Quality is a central concept to them and that is why Eton is one of the few textile companies that continue to maintain a proportion of its production in Sweden.

Today Eton shirts are synonymous with authenticity and high quality and can be found in premium stores all over the world. We believe their shirts are the best ones you will ever wear.

Why the type of cotton is vital?
Due to its soft fibrous end and yielding touch, cotton feels good next to the skin.

It wicks body moisture away from the skin and carries through its fibre structure body odour easily into the air for breathing. 
Cotton feels cool in the summer and warm in the winter. 

The art of producing shirt fabrics comprises of five overall

steps: the choice of fibre, spinning, dyeing, weaving and finishing. All processes are important for the final result.

Examples of premium qualities of cotton are:

Egyptian - Giza cotton
USA – Pima cotton
West Indies – Sea Island cotton 

A single strand of fibre is called a staple. Longer staples produce higher quality yarns and for all Eton fabrics they exclusively use Extra Long Staple (ELS). The raw cotton is transported to Europe where it is spun

Spinning means that paralleled combed fibres are twisted into one unbroken thread of yarn. Most of their fabrics are made of yarns of a two ply structure, which means that two single yarns are twisted together to improve the durability, lustre and softness of the fabric.

After the spinning process the yarn is dyed. Each yarn cone is lowered into a tank of fluid colour for the colour to pierce into the yarn.


One of the most discussed issues about shirt fabrics is the weaving process, where the choice of construction forms the density of the fabric.
Poplin is known for its smooth surface, just as Oxford is associated with its robust character, still they are variations from the same construction, namely the plain weave. 

The twill construction which for example includes the herringbone pattern is characterized by its visible diagonal yarn structure. The third construction is satin, which is known for its shine. 

Before being shipped to Eton’s manufacturing facilities, all finished fabrics are tested with accuracy to guarantee the highest quality level possible. Due to the proximity of the manufacturing process, they can quickly translate new ideas into a finished fabric.

The classic Eton shirt buy now....


So there you have it, a little insight into why we love Eton Shirts and why you should have more in your wardrobe....   
(Everyday’s a learning day)

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